Tuesday, 22 March 2011

Creating a compelling change story

At Maven we have a reputation for continually growing and changing and the number of new products and services that we create for our customers is high.

As we get ready to roll out a new accredited course in Management of Portfolios (MoP) I have been thinking how we ensure that all parts of the company hear the same message about this latest change.

Its my job as the sponsor for the MoP project to make sure everyone is excited and engaged with each launch that we do, and so this is the check list of points I use when creating a ‘change story’. I hope you find it useful, as ever, I welcome your comments:

Sense of urgency – why this change is needed now
 Describe the problems that the change will fix
 Explain the opportunities that can be exploited as a result of making the change
 Outline the risks if the change is not successfully implemented

Desirable outcomes – positive description of the result of the change
 How it feels to work for the organisation
 What type of work the organisation does
 How it is viewed by customers and suppliers
 The reputation it has with regulators and media

Impact – an acknowledgement of the scale of change
 List the biggest changes
 Identify those who will be impacted the most

Call to action – how employees can participate
 Brief description of key actions that senior management are taking
 Options for activities that employees can become involved in

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